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[Saba Sports News] Stephen Curry has reportedly filed to trademark the phrase ‘Nuit Nuit’ in the United States and Europe, likely to sell merchandise. According to Josh Gerben, Curry may be planning to sell the same hoodie he wore at an afterparty following Team USA’s gold medal win at the 2024 Paris Olympics.
Curry popularized the ‘night night’ gesture after hitting a clutch shot against France in the gold medal game, using it to silence the home crowd. The gesture has become Curry’s signature move to interact with and quiet hostile fans during high-pressure moments.
Curry’s catchphrase has gained widespread recognition, with even Warriors head coach Steve Kerr referencing it at the Democratic National Convention. Whether through his own brand or his Under Armour deal, Curry’s potential ‘Nuit Nuit’ merchandise is expected to be a hit, thanks to his immense popularity and success.