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[Saba Sports News] James Harden’s diverse business portfolio highlights his ambition to build a successful empire beyond basketball. As he transitions from his athletic career, Harden has strategically invested in various ventures, showcasing his entrepreneurial skills and foresight.
“I’ve got Beer Club, which is a grooming line for my beard. Art of Sports for fragrance. I own restaurants like Toca Madera in LA, Scottsdale, and Vegas, and we’re expanding to Miami. I also have my own restaurant in Houston, Thirteen. Being in Houston for eight years, I wanted a place where I could feel at home, so I turned a small lounge into a three-in-one spot that I’m really proud of.”
“I call them my babies. Gopuff, a delivery service, is another venture I’m proud of. I’m making the transition from just being a basketball player to embracing the business side of life.”
Harden’s “Beer Club” aligns with his personal brand, focusing on quality beard grooming products. His fragrance line, “Art of Sports,” captures the essence of athleticism, appealing to those who value the intersection of sports and style.
His entry into the hospitality industry with “Toca Madera” and “Thirteen” showcases his passion for food and creating memorable dining experiences. Additionally, his investment in “Gopuff” reflects his understanding of modern consumer needs.
As Harden builds his business empire, he ensures a smooth transition from his basketball career. With an estimated $338 million in earnings and a two-year, $70 million contract with the Clippers, Harden is on track for financial success.
Despite his business achievements, Harden is still chasing an NBA title with the Clippers, hoping to secure his place among the league’s champions. His dedication to both basketball and business exemplifies a balanced approach to success, blending athletic talent with entrepreneurial vision.