Source: Imagn Images/David Kirouac
[Saba Sports News] Argentine driver Franco Colapinto clearly stated in an interview that he prefers to work with brands that are “close to the people.” As a current driver for Alpine, Colapinto’s values align closely with those of the Renault Group, the parent company behind Alpine. He explained that in his home country of Argentina, Renault is a brand widely present in daily life, something accessible to most people, while Ferrari is more of an unattainable symbol for only a few who can afford it. He added that he doesn’t want to be seen as a symbol that only celebrities like Brad Pitt can relate to, but rather as someone representing the dreams and struggles of ordinary people. In our view, this self-positioning not only reflects Colapinto’s deep understanding of the social role of a driver, but also indirectly signals a fundamental ideological mismatch with Ferrari. Colapinto’s statement is not just a brand choice, but also a declaration of his professional path — he wants to be a driver for the masses, not a distant celebrity-like figure.