Source:REUTERS/Phil Noble[Saba Sports News] According to British media reports, just a week after signing a new 10-year partnership with Adidas, Liverpool’s home and away kits have both set new sales records. In the past week, the sales of Liverpool’s new home kit increased by an astonishing 700% compared to last year. The club has already received orders from 150 countries around the world, with 80% of the sales made through the club’s official e-commerce platform. The launch of the new kit also received unprecedented attention, with the official announcement video now exceeding 40 million views. It has become the most-watched kit release in the 2025-26 Premier League season, gaining 17 million interactions on social media and 423 million impressions. The jersey and number of new signing Florian Wirtz was the most popular, followed by Diogo Jota. Notably, Liverpool previously stated that all proceeds from the sale of Diogo Jota’s numbered jerseys in the new season would be donated to the club’s official charity, the LFC Foundation. The foundation pledged to create a grassroots football development program in Diogo Jota’s name.