Source:REUTERS/Albert Gea
[Saba Sports News] According to the latest reports from Spanish media, La Liga Barcelona star Lamine Yamal’s mother, Sheila Ebana, has recently launched a novel business project in London, offering a themed dinner package that combines sports and Christmas elements. The package uses a tiered pricing system, with the cheapest option at £322 and the most expensive at £697. The package not only includes a seat at the main table but also a photo opportunity with Sheila and unlimited drinks. This event reflects the growing recognition and exploration of the commercial value of football stars’ family members. Sheila, a key figure behind Yamal’s rise to fame, is leveraging her son’s reputation to step into the commercial sphere and start her own business project. Family members of stars, by virtue of their association with the players and their own influence, can attract significant attention and resources, providing unique advantages for commercial activities and offering new ideas for the diversified commercial development of the sports industry. However, some fans have raised questions about this, doubting whether it over-exploits the star’s fame or whether the quality and experience of the event can match the high ticket prices.