[Saba Sports News] In the history of badminton, Lin Dan is regarded as a legend who has won every major championship in the sport. Since retiring, he has lived in a three-story villa with his wife Xie Xingfang and their son Xiaoyu.
In recent years, Xie Xingfang has built a highly successful career, with her personal assets now exceeding $50 million. During her pregnancy, she set her sights on the maternal and infant market and began planning her own brand. In 2017, she officially founded Doreen, a brand focused on maternity, baby and parenting products. Its lineup includes soap, essential oils, cosmetics, toothpaste, air fresheners, cleaning products and more. Doreen’s products emphasize eco-friendly materials and natural plant extracts, with a promise of no added chemicals, providing mothers and babies with the safest and healthiest experience. According to the brand, the name Doreen comes from Greek and means “gift from God”. In parents’ hearts, every new life is a sacred gift from heaven.
After just one year of growth, Xie Xingfang was awarded the honor of “Cross-Border New CEO of the Year for Maternal and Infant Products” in 2018. In 2019, she expanded into the health market by partnering with Wanglaoji Pharmaceutical to develop a Ciningji sparkling wine. Today, Xie Xingfang has clearly become a successful businesswoman. Since his retirement, Lin Dan has often cooked for her late at night and is playfully said to be “working for her”.
In our opinion, after retiring from professional badminton, Lin Dan has participated in the operation and promotion of Xie Xingfang’s maternal and infant brand Doreen as a brand spokesperson, Chief Creative Officer or business partner. The popular saying that “Lin Dan works for Xie Xingfang” is a media-friendly way to describe their reversed business roles, essentially referring to brand collaboration and mutual traffic support.