[Saba Sports News] Ferrari’s first fully electric model Luce has sparked fierce controversy since its unveiling. Priced at an eye-watering 640,000 US dollars, the five-seater marks Ferrari’s maiden entry into the all-electric vehicle segment and has dominated discussions among motor enthusiasts and industry insiders alike.
Former Ferrari president Luca Cordero di Montezemolo publicly slammed the new car and even suggested stripping its iconic prancing horse badge. Against such criticism, current Ferrari F1 drivers Lewis Hamilton and Charles Leclerc voiced entirely contrasting opinions.
Leclerc argued the Luce boasts a radically different design language from all past Ferrari vehicles, and such bold innovation embodies the brand’s forward-looking development strategy. He noted Ferrari has always built its reputation on technological breakthroughs, and the Luce carries forward that core philosophy. Hamilton was highly impressed by the car’s meticulous detailing. He commented its exterior and interior styling bear unmistakable Ferrari DNA. He specifically praised the return of abundant physical controls, enabling drivers to operate functions without constant glances at central screens and stay fully focused behind the wheel.
In my opinion, while professional racers Hamilton and Leclerc have spoken positively about the Luce’s driving performance, neither serves as an official brand ambassador for Ferrari’s road-car lineup or took part in the model’s commercial marketing campaigns. As contracted Ferrari F1 drivers, their test drive was arranged as part of an official manufacturer-hosted press event rather than a paid endorsement deal.