[Saba Sports News] According to French media, several star players of the French national football team are at a crossroads with their kit sponsorship deals, triggering fierce competition among major sportswear brands. Kylian Mbappé’s contract with Nike is set to expire on July 31, and he will not sign with any new brand until early 2027. Per industry regulations, he cannot accept offers from rival brands before his current deal runs out, and is barred from signing with another company for six months after expiration. Meanwhile, the existing sponsor retains a right of first refusal. Nike stands around a 50% chance of renewing the partnership. Adidas pulled out of the race months ago, refusing to offer a record-breaking package for the 27-year-old forward. Neither Puma nor Under Armour are major contenders; the real rival is an unknown new brand that has yet to enter the football market. Nike is reportedly prepared to offer Mbappé an annual sponsorship fee of approximately 20 million euros, which would make him the highest-earning player in terms of kit sponsorship worldwide.
The editor believes that Nike prioritizes a dual strategy combining innovation and financial returns, similar to its partnership model with Michael Jordan. Beyond a standard sponsorship deal, Mbappé may also participate in the brand’s football business development and share related profits.