[Saba Sports News] According to British media, during the 2026 World Cup opening match, food and drink prices at the Azteca Stadium will nearly double compared with those for Mexican league games held at the same venue. Only products from official FIFA sponsors are permitted to be sold here. A 710-millilitre beer costs around 17 US dollars, while the same drink is priced at just 10 US dollars during other matches of the Mexican national team and domestic league games at the stadium. A large pack of potato chips sells for 11.5 US dollars, a cup of cola or canned beverage costs over 8 US dollars, and a can of Topo Chico sparkling water is priced at 11.5 US dollars. A 600-millilitre bottle of drinking water goes for 4.6 US dollars. These prices apply to all five World Cup matches hosted at the Azteca Stadium. Food and drink prices vary across different venues in line with local regulations. For instance, during the warm-up game between England and New Zealand, a single bottle of mineral water was sold for 7.5 US dollars, and large-sized beers ranged from 16.75 to 18 US dollars.
The editor believes that this pricing strategy is in line with the practice of previous World Cups. However, the prices have risen sharply compared with local consumption levels, leaving Mexican fans facing a much higher cost to watch World Cup games at home.