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[Saba Sports News] Carmelo Anthony recently appeared on the ‘Chew the Fat’ podcast, where he opened up about his transition from basketball legend to entrepreneur and venture capitalist (VC).
With an estimated net worth of $170 million, Anthony has successfully leveraged his cultural influence, intellectual property, and business acumen to build a thriving career off the court.
When discussing his approach to business, Anthony emphasized the importance of understanding both the business itself and the people behind it, “It’s about having a grasp of the business landscape, understanding who supports it, who doesn’t, and why. I bring cultural relevance and perspective to companies, helping them think in new ways.”
Anthony sees his role as more than just an investor. He offers intellectual property, insight, and creative vision to help companies thrive, “I’m not just bringing money—I’m bringing brains, perspective, and my own intellectual property, which is me. I aim to help businesses step outside their traditional guidelines and explore new ways to show up in the marketplace.”
Anthony admitted that his early investments were about learning rather than immediate returns. He actively engaged with founders, asking about their vision, strategies, and goals. This hands-on approach helped him grow as an investor while developing a deep understanding of various industries.
Anthony’s portfolio reflects his versatility and forward-thinking approach. He has invested in a range of industries, from tech startups to consumer products:
– Creative 7 Agency: A production company focused on impactful storytelling across media platforms.
– PUREbrands: A health and wellness company demonstrating his commitment to innovative products.
– The Boardroom: A sports business media platform co-founded with Kevin Durant under Thirty Five Ventures.
– Tech Startups: Investments in wearable technology and other early-stage ventures to support innovation.
Anthony was among the first NBA players to challenge the “shut up and dribble” mindset, proving that athletes can thrive in roles beyond sports.
He has inspired others to see themselves as cultural and economic influencers, shaping industries while driving change.
Anthony’s journey into business highlights the evolving role of athletes in modern society. By redefining expectations and embracing his potential, he has transitioned seamlessly from the court to the boardroom, becoming a trailblazer for the next generation of athletes-turned-entrepreneurs.