[Saba Sports News] Atlético Madrid have officially confirmed the signing of South Korean international Lee Kang-in from Paris Saint-Germain, who will wear the club’s No.7 jersey. Notably, Atlético opted to release the announcement at 5 p.m. local time in South Korea, when fans across the country were wide awake, ready for the long-anticipated official confirmation. Nevertheless, many Seoul citizens did not expect to receive the news out on the bustling streets, in the crowded heart of central Seoul. Thanks to thorough preparations coordinated from Madrid, together with precise synchronisation between the club’s creative agency Mr Red and staff dispatched to South Korea, the LUUX screen mounted on the facade of the Donga Media Center at Gwanghwamun served as the first platform for Seoul residents to catch a glimpse of Lee Kang-in in Atlético’s red-and-white shirt. Meanwhile, Atlético Madrid and Paris Saint-Germain simultaneously published the official confirmation of the transfer across their social media channels. This announcement format is innovative and distinctive. It stands out for its powerful visual impact, while also carrying great symbolic significance — the Donga Media Center sits within one of the capital’s most iconic and historically significant locations.
When Atlético Madrid decided to sign Lee Kang-in, the club knew full well this was no ordinary transfer. From the Rojiblancos’ perspective, the move carried heavy responsibilities tied to the No.7 jersey and his on-field role. From an international standpoint, the Korean star boasts idol-like status among Asian fans.