Source:REUTERS/Albert Gea
[Saba Sports News] On Tuesday local time, Barcelona launched a new streetwear fashion collection called “Aftermatch,” aimed at establishing a closer connection with the younger generation through this trendy apparel line. The collection, authorized by Barcelona and produced by BLM, is seen as an important initiative to strengthen the brand’s influence.
“Aftermatch” refers to the moments before and after each match, primarily targeting individuals aged 15 and above. It is now available in all of the club’s physical stores and online shops. Previous collections like “Festival” and “Retro” have already proven successful in incorporating street style into Barça products.
The newly released Aftermatch collection includes up to nine different styles, emphasizing comfort and versatility for everyday wear. The designs focus on practicality, suitable for various occasions. Additionally, Barcelona will release a series of cinematic-style video shorts and other visual content to promote this collection.
It is noteworthy that BLM, as one of the club’s main revenue sources, achieved a 30% increase in sales for the 2024-25 season. This indicates that launching such fashion projects can significantly enhance economic benefits while helping Barcelona attract more attention from young fans.