Source: REUTERS/Isabel Infantes
[Saba Sports News] Reports from English media outlets reveal that Premier League team Chelsea has not yet identified a suitable shirt chest sponsor. The club has been in touch with several companies, but negotiations have faltered due to Chelsea’s demand for an excessively high price. Initially, Chelsea negotiated with Riyadh Airways, hoping to secure an annual sponsorship fee of 50 million pounds for the front of the jersey and an additional 15 million pounds for the sleeve cuff. However, the proposed increase was deemed too steep given the club’s underwhelming performance last season, ultimately leading to the breakdown of talks. Chelsea has since resumed negotiations with American technology firm Infinite Athlete, but the company is unwilling to meet Chelsea’s expectations. Infinite Athlete is a leading American sports data company that provides fans, games, and athletes with an enhanced experience, more opportunities, and cutting-edge technology.