[Saba Sports News] Mexico, the host nation, beat South Africa 2-0 in the World Cup opening match to claim a winning start. According to Mexican media, the newly introduced hydration breaks during the fixture sparked fierce backlash among fans after broadcasters ran commercials. The most controversial incident occurred in the 67th minute of the second half, when Raúl Jiménez scored a goal, sending the Estadio Azteca in Mexico City into wild celebrations. While fans across the country were still reveling in the goal, the broadcast cut to a Powerade advert. Televisa aired three consecutive commercials during the players’ hydration break, completely blocking the celebrations and replay of the goal. FIFA rules allow broadcasters to show advertisements during the three-minute hydration break, but they are required to switch back to live coverage at least 30 seconds before the referee restarts play. However, Televisa blatantly ignored the regulation and failed to resume the live feed on time. By the time the commercials ended, the match had nearly restarted.
The editor believes that hydration breaks, which are supposed to protect players, have turned into unrestricted advertising slots. At least in Televisa’s broadcast, commercial interests have clearly been put ahead of football and fans.