[Saba Sports News] In the World Cup quarter-finals, Norway lost 2-1 to England after extra time, bringing an end to their campaign in the tournament. Though knocked out with his side in his maiden World Cup appearance, Erling Haaland quickly became a global sensation thanks to his lethal goalscoring form, instantly recognizable looks and distinct, entertaining personality. Match highlight reels and fan-made parody videos featuring him have gone viral on social media platforms at home and abroad, earning him massive worldwide popularity and an unprecedented surge in fame. Haaland’s Instagram account gained roughly 23 million new followers over the past month. Statistics from social media analytics platform Social Blade revealed that a staggering 5 million new followers flocked to his profile within just 24 hours after his brace against Brazil. On video streaming platforms, his personal YouTube channel also attracted nearly 900,000 new subscribers.
The editor believes that Haaland has also earned remarkable popularity within the Chinese market. His newly launched Douyin account, set up during this World Cup, has accumulated around 6.7 million followers to date. Besides, the Douyin and Xiaohongshu accounts run by Haaland’s girlfriend each boast roughly 300,000 followers.