Source: REUTERS/Ciro De Luca
[Saba Sports News] FIA Chief Development Officer Habib Turki recently attended the third China International Supply Chain Promotion Expo held in China. His presence attracted attention from many fans. During an interview, he expressed a desire to strengthen cooperation with China’s automotive industry. He believes the expo is a unique platform for exchange, where Chinese car manufacturers and parts suppliers can view motorsport as a way to showcase their expertise and technological innovation. At the same time, the FIA hopes to support its member companies in developing sustainable motorsports and automotive cultural tourism in China, and to promote growth in the number of races, participants, and suppliers. The editor believes that the F1 organizers’ collaboration with China’s automotive industry is a significant move that benefits both sides and the entire motorsport field. F1 has over 1.5 billion global viewers, with a television audience of 60 billion per year, offering strong brand exposure. Chinese automakers can use this platform to showcase their brands globally, helping to establish a “premium brand” image and demonstrate excellence in innovation and performance.