Source：REUTERS/Jakub Porzycki
[Saba Sports News] With the Chinese New Year approaching, the F1 Ferrari team has sent their well-wishes to numerous Chinese fans. The team updated their social media platforms with a New Year greeting video featuring drivers Lewis Hamilton and Charles Leclerc. In the video, Hamilton said, “Hello to Ferrari fans in China, wishing everyone a smooth New Year.” Leclerc added, “Wishing everyone health, success, and all the best in the New Year. See you on the track!” This move clearly shows the team’s emphasis on the Chinese market. As the Chinese automotive market continues to grow, more international car brands are paying attention to it and are enhancing interactions and communication with consumers in various ways. Releasing a New Year video is one such method; it not only boosts Ferrari’s visibility and influence in the Chinese market but also brings the team closer to its consumers. It demonstrates the team’s respect and importance towards Chinese culture and market, while also bringing joy and blessings to the audience.