Source: REUTERS/Hamad I Mohammed
[Saba Sports News] According to the latest media reports, FIFA is about to announce a significant piece of news: they will announce an agreement with DAZN for the broadcasting rights of the Club World Cup, with the amount expected to exceed 1 billion. Originally, FIFA planned to negotiate with the well-known tech giant Apple; however, after negotiations stalled, they reopened the bidding process. The reason FIFA ultimately chose DAZN is due to DAZN’s status as an emerging sports streaming platform, which has attracted numerous sports fans worldwide since its establishment in 2016 with its innovative business model. By breaking traditional broadcast television models, it has become the preferred choice for younger viewers. It has achieved significant success in multiple markets, particularly in the UK and the US. For FIFA, choosing DAZN may be due to its global influence and platform advantages. The change in DAZN’s business model also reflects the development trends in the sports streaming market, providing a reference for other sports media platforms.