Source:REUTERS/Sam Tsang
[Saba Sports News] Recently, Georgina Rodriguez, girlfriend of Portuguese football star Cristiano Ronaldo, shared photos on social media promoting a US fashion brand she is sponsored by. She wrote: “I don’t let anything bother me because nothing outside can affect me.” With millions of followers on social media, Georgina has a huge influence, making her a top influencer for product promotion. Her collaboration with brands brings significant traffic and sales conversion. For example, the sales of a shapewear brand she once endorsed increased by 300%. Through these collaborations, she earns substantial income and enhances her commercial value, expanding her personal business portfolio. Georgina’s success serves as an example for other athletes’ families or public figures, demonstrating the potential of monetizing social media influence. She collaborates with fashion brands almost every month, showing the commercial potential of the athlete’s family group to many brands.