Source: REUTERS/Maxim Shemetov
[Saba Sports News] British driver Lewis Hamilton has significant commercial appeal, and his investment portfolio continues to grow. Recently, F1 journalist Joe Saward revealed that Hamilton is preparing to sponsor Ferrari’s F1 team starting in 2025. In the latest edition of Saward’s “Green Notebook,” he discussed rumors regarding Hamilton’s non-alcoholic tequila brand Almave and its potential sponsorship of Ferrari’s F1 team. Records indicate that Hamilton’s brand was acquired by French “giant” Pernod Ricard in August this year; Saward noted that the purpose of this collaboration is to expand Almave’s brand through global marketing synergies. After reaching an acquisition agreement with Pernod Ricard, Hamilton stated that he found the best partner to help him realize his vision. In response, some fans expressed that F1 is one of the fastest-growing sports globally; Hamilton is its most recognized star while Ferrari is its most famous team; thus making Almave a sponsor of Ferrari seems like a logical plan.