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[Saba Sports News] LiAngelo Ball, widely recognized as the middle brother of NBA stars Lonzo and LaMelo Ball, has taken the music world by storm with his viral hit “Tweaker.”
The song’s success has now secured Ball a reported $13 million deal with Def Jam and Universal Music Group (UMG), marking a stunning pivot in his career.
According to ESPN’s Shams Charania, the contract guarantees Ball $8 million upfront and grants him full ownership of his music catalog and his independent label, Born2Ball Music Group.
This deal highlights a remarkable journey that began in December 2024 when Ball teased “Tweaker” during a livestream with internet personality N3ON. The track, with its early-2000s vibe and catchy hook, quickly went viral, generating widespread anticipation for its official release in early 2025.
Upon release, “Tweaker” dominated the charts, hitting No. 8 on Spotify’s U.S. chart and trending on YouTube Music with over 4.9 million views. Its infectious sound resonated far beyond music platforms, becoming a cultural phenomenon.
NBA teams like the Chicago Bulls and Charlotte Hornets featured the track during games, and NFL teams such as the Detroit Lions celebrated victories with it. Even icons like LeBron James and Shaquille O’Neal were seen grooving to the tune, further amplifying its reach.
For LiAngelo, this unexpected leap into music represents a dramatic shift from his basketball-centric upbringing. Once a celebrated high school basketball star, his professional hoops career took a backseat to his off-court ventures. Despite skepticism surrounding his transition to music, the success of “Tweaker” has proven his ability to captivate audiences beyond the court.
The Def Jam and UMG deal not only brings financial rewards but also positions Ball as a trailblazer in artist empowerment. Retaining full ownership of his music and label ensures creative control, a rare achievement for an emerging artist and a model for modern musicians prioritizing autonomy over traditional label dynamics.
However, the question remains: can LiAngelo replicate the success of “Tweaker” and establish a lasting career in music? While the song has opened significant doors, sustaining momentum in the industry is no small feat. Fans and industry observers are eager to see whether Ball can evolve from viral sensation to enduring artist.
Regardless of what lies ahead, LiAngelo Ball’s rapid ascent in music underscores his entrepreneurial drive and adaptability. From basketball standout to viral rapper, Ball’s journey is a testament to his ambition and the versatility that continues to define the Ball family legacy.