Source:REUTERS/David Klein
[Saba Sports News] According to the latest reports from English media, Liverpool’s front-of-shirt sponsorship deal, currently worth approximately £50 million per year, is set to expire in 2027. Liverpool has already begun searching for a new front-of-shirt sponsor and plans to ask for £70 million per year. Currently, the highest front-of-shirt sponsorship deals in the Premier League belong to Manchester United and Manchester City, each receiving £60 million per year. If Liverpool secures £70 million per year, it would set a new record, further enhancing the club’s commercial value and market influence, consolidating its status within the Premier League and European football. The editor believes that with the Premier League’s growing global influence, sponsorship fees show a trend of increasing year by year. Many brands are willing to pay higher fees to partner with top football clubs to boost their own visibility through this association. Liverpool’s target of £70 million reflects a keen capture of the current market trend and aligns with the rising commercial value of the Premier League environment.