[Saba Sports News] According to Brazilian media, Neymar signed eight advertising endorsement contracts ahead of the World Cup, yet the documentary project will be reassessed following Brazil’s elimination from the tournament. A well-known brand ambassador for the gambling industry, Neymar sealed eight social media advertising deals before the World Cup. The terms stipulated that he would post relevant promotional content on his personal social platforms if Brazil claimed the World Cup championship. Sources close to the player revealed that all promotional videos and photos had been fully shot prior to Neymar’s departure for the World Cup. The insider stated: “No matter who emerged as the standout star if Brazil lifted the trophy, the core marketing strategy was to frame Neymar as the undisputed hero leading the national side to its sixth World Cup title.” In addition, a filming crew from Brazil’s streaming platform Globoplay followed the players’ families and captured match-day footage throughout the team’s stay in the United States.
The editor believes that the project is set for reassessment following Brazil’s disappointing elimination. The footage may eventually be edited into a documentary chronicling the team’s failed bid for a sixth World Cup title, or simply put into storage and never released.