[Saba Sports News] Nike is unveiling another colorway of their latest signature sneaker line for Ja Morant, known as the ‘Ja 1’s.’ Despite the off-court controversies involving Morant, these sneakers have gained immense popularity.
The newest colorway, named the ‘No Smoke’ edition, prominently features Morant’s famous line, ‘We Ain’t Ducking No Smoke.’ These shoes will be available for purchase on official Nike websites and through resellers, priced at $130, starting from October 6.
Ja Morant’s association with Nike came under scrutiny when the brand parted ways with Kyrie Irving due to his anti-Semitic comments. Nike chose to stand by Morant despite his own controversies, including a 25-game suspension for off-court incidents. This differential treatment between Morant and Irving sparked criticism among fans.
The phrase ‘we ain’t ducking no smoke’ signifies a refusal to back down from challenges or confrontations. Morant first used this line in February 2022 after an on-court altercation with New York Knicks players. It gained further notoriety when he employed it against the Minnesota Timberwolves, especially directed at Patrick Beverley, during their 2022 first-round playoff series, which the Grizzlies won.
The sneakers featuring this iconic tagline will resonate with fans as Morant aims for a comeback season, emphasizing the message of not shying away from challenges