Source: REUTERS/Katie Stratman
[Saba Sports News] Recently, Lionel Messi, the
renowned Argentinian star and current MLS player for Inter Miami, shared photos
of himself enjoying pizza during his vacation on social media. What initially
seemed like a simple daily update turned into a golden opportunity for a pizza
shop to leverage Messi’s immense popularity. The pizza shop, known as Banchero,
swiftly seized the moment and made the most of the influx of traffic generated
by Messi’s post. They promptly updated their social media profile to feature
“Messi’s favourite pizza” since the animated picture shared by Messi
showcased a pizza from their establishment. As a result, the pizza shop
experienced a significant surge in orders, surpassing their usual demand
several times over, with a majority of the orders coming from Messi fans.