Source:REUTERS/Mike Segar
[Saba Sports News] According to new reports from Spanish media, Real Madrid generates up to 260 million euros annually from jersey sponsorships, ranking first among clubs worldwide. It is reported that Real Madrid’s jerseys are produced by Adidas, with Adidas paying 120 million euros per year in sponsorship fees. Additionally, Emirates Airline is the front jersey sponsor, contributing 70 million euros annually. Meanwhile, HP provides the training shirt sponsorship, generating another 70 million euros per year. With these three sponsorships combined, Real Madrid’s jersey sponsorship revenue reaches a total of 260 million euros. The editor believes that Real Madrid is very skilled in commercial partnerships, being able to secure favorable contracts with sponsors. For instance, their long-term cooperation with Adidas has seen continuous improvements in jersey technology and design, along with limited edition releases that are popular among fans, boosting jersey sales and commercial income. Furthermore, Real Madrid makes full use of areas like the sleeve, with HP only displaying its logo on the sleeve but still earning 70 million euros annually, demonstrating their deep understanding of the commercial value of jerseys.