Source: REUTERS/Florion Goga
[Saba Sports News] Australian racing legend Daniel Ricciardo and award-winning St Hugo winery are making “the greatest wine acquisition in history” to launch the Formula 1 driver DR series wine. The campaign, with content created by Emotive, is being launched across social, digital, and PR channels. It follows the journey of the F1 driver as he takes over Dan Murphy’s and renames it Dan Ricciardo’s store. This weekend, the “Dan Ricciardo” store in Alexandria will replace the original 1950s Dan Murphy’s signage with Ricardo’s face and playful smile. Ricardo expressed his excitement about seeing the wine on the shelves and his own face at the store entrance. The launch of the DR3 wine is a very special moment for him. He has put his heart into every wine and wants to share his joy with as many people as possible. To keep the entire event a secret, the video was filmed in Ricardo’s hometown of Hyde Park in Western Australia. Information reveals that the partnership between Ricardo and Saint Hugo began in 2020, and both parties have already released a number of highly acclaimed wines.