Source:REUTERS/Scott Heppell
[Saba Sports News] According to the latest reports from English media, Liverpool star Mohamed Salah has amassed off-field earnings of £45 million solely through sponsorship contracts and image rights. As a core player for Liverpool, Salah has consistently maintained top athletic form, establishing a solid foundation for his commercial value through stable performances on the field.
Salah’s off-field income primarily comes from sponsorship contracts and image rights, with a broad commercial landscape covering various popular sectors, including sports, fast-moving consumer goods, technology, and travel. He collaborates with globally recognized brands, reflecting both his commercial appeal and the high recognition of his personal image. His unique cross-cultural identity allows him to possess significant affinity in multiple emerging markets, making him an important partner for brands looking to expand in those areas—this also differentiates his commercial value from that of other stars.
I believe Salah’s off-field earnings are a product of his personal efforts combined with the opportunities of the era, marking the establishment of a mature personal business empire.