Source: REUTERS/VCG
[Saba Sports News] Taiwanese brand VICTOR recently announced on its official website that it will renew sponsorship for the 2026 Thomas and Uber Cup. This marks another step in VICTOR’s global strategic expansion after consecutively sponsoring the Thomas and Uber Cups from 2022 to 2025, and the Sudirman Cup. Notably, since first sponsoring the Thomas and Uber Cup in 2018, VICTOR has cumulatively invested over $30 million. The Thomas and Uber Cup is one of the top team events organized by the BWF, reaching over 500 million viewers globally. VICTOR’s renewed sponsorship will continue collaborations with the BWF and media outlets to promote the event through various channels, attracting more people to pay attention to badminton, and fostering greater enthusiasm for the sport worldwide. The editor believes that this long-term stable partnership facilitates closer collaboration between both parties in promoting badminton and hosting events, driving the globalization of badminton development. VICTOR’s renewal signifies recognition of its brand strength by the BWF, reflecting the enhanced discourse power of Chinese enterprises in the international sports arena, showcasing the competitiveness of Chinese brands on the global sports stage.