Source: USA
TODAY Sports/Kevin Jairaj
[Saba
Sports News] According to reports from US media, a beer commercial featuring
Lionel Messi will be featured in this year’s Super Bowl. The commercial, which lasts
for 60 seconds, is for Michelob Ultra beer. Recently, Michelob Ultra released a
trailer for the commercial that prominently features Lionel Messi. In the
advertisement, Messi is shown ordering a glass of beer as he walks up to the
bar. Messi has been partnering with Anheuser-Busch, the parent company of
Michelob Ultra, since 2020, and the Super Bowl is part of the beer brand’s
significant investment in football. The release of this advertisement follows
the announcement that Michelob Ultra beer will serve as the global beer sponsor
for this summer’s Copa America. Lionel Messi has long been a sought-after
endorsement target for many brands, including Adidas, Gatorade, and Apple. He
also boasts a massive following on social media, with nearly 500 million fans
on Instagram. This Super Bowl commercial marks Messi’s first appearance in a
Super Bowl ad, further elevating his advertising influence not only in the
United States but also worldwide.