Source: REUTERS/Albert Gea
[Saba Sports News] According to Spanish media, the commercial value of 17-year-old Barcelona prodigy Lamine Yamal has soared over the past year. In the brand image ranking of Spanish athletes released by SPSG, Yamal has climbed from 81st last year to 13th this year, becoming the most popular Spanish footballer after Andres Iniesta and Iker Casillas. In 2024, Yamal not only led Spain to win the European Championship and received the Kopa Trophy, but his market value also reached 180 million euros, tying with Jude Bellingham for third, just behind Vinicius Junior and Erling Haaland’s 200 million euros. Furthermore, Adidas has offered Yamal a contract extending to 2030 and is creating a personal branded apparel line for him, showcasing his immense potential in the sports commercial market. Yamal’s rise reflects his outstanding talent and rapid growth in brand value and market recognition, hinting at his potential to become one of the world’s top players in the future.