Source: REUTERS/Angelika Warmuth
[Saba Sports News] Recently, Bayern Munich CEO Jan-Christian Dreesen discussed the club’s finances in a media interview. Dreesen stated, “Bayern Munich’s biggest challenge right now is achieving competitive success while ensuring stable finances. In the current international environment, it’s not easy to stand firm, and player values are constantly rising. We cannot rely on funds or investors. We must work hard, and we have an excellent sponsorship program, with about 30% of our revenue coming from sponsors. Premier League clubs and their investors have wasted large sums of money in the past, which we cannot and will not bear. We need to be creative, and this certainly includes seeking revenue streams on a global scale.” In the current global football market, the skyrocketing player values have intensified competition among clubs. Compared to speculative models, Bayern Munich’s strategy focuses more on developing its player assets and strengthening partnerships with sponsors. This approach aims not only to ensure the club’s long-term development but also to reflect the rigor and pragmatism of German football to some extent.