Source: REUTERS/Tyrone Siu
[Saba Sports News] The commercial value of seven-time F1 world champion Lewis Hamilton’s transfer to Ferrari is being realized in a spectacular way. According to the official sponsor report, sales of Ferrari merchandise have skyrocketed eight times, and suppliers are urgently restocking. This figure underscores the remarkable impact of the “Hamilton Effect.” Since his official joining announcement in February 2025, this transfer has been releasing significant commercial energy. It is estimated that Hamilton’s annual salary with Ferrari is as high as $57 million, but since his joining, the team has secured major sponsorships from HP and UniCredit Bank, with total sponsorship fees surpassing Hamilton’s salary. At the season launch event in Milan, Hamilton appeared alongside Charles Leclerc, generating a fervent fan effect. In stark contrast, the Mercedes team is paying the price for losing this commercial superstar. Team principal Toto Wolff admitted that the loss of Hamilton’s personal appeal has significantly dampened the effectiveness of new sponsorships for Mercedes. Compared to the explosive increase in Ferrari’s merchandise sales, Mercedes’ merchandise is notably less popular. Industry experts analyze that Hamilton’s commercial value has not yet been fully tapped. If he can win on iconic tracks like Monza as the season progresses, Hamilton’s endorsement effect may reach new heights.