Source: REUTERS/LUCA BRUNO
[Saba Sports News] Recently, Disney Group, an F1 partner, announced on its official website a major announcement that it will open a new auto-themed park in the US. The concept of the new area draws inspiration from American national parks, with mountain designs referencing the Rocky Mountains of Colorado, while integrating animation elements from Pixar’s Cars and Planes series. In addition to themed attractions, the park will feature guest lodges, ranger headquarters, trails, etc., providing rich entertainment experiences for visitors. Disney and F1 will deepen their collaboration in 2026 around three themes: “creating experiences,” “developing exclusive merchandise,” and “enriching content.” There may be possibilities of F1-themed Disney park projects in the future. Earlier in May, F1 announced Disney becoming a partner starting next season. For F1, this is a key initiative in its future fan cultivation strategy, helping enhance its influence among younger audiences and transitioning from a sports entity to a lifestyle platform. For Disney, this further expands its presence in the sports and entertainment sector, increasing brand diversity and global influence. This partnership reflects the trend of entertainment brands merging to create hybrid fan universes.