Source:REUTERS/Gonzalo Fuentes
[Saba Sports News] The European Club Association (ECA) just announced a major update on social media, revealing that the organization will be renamed from ECA to EFC. The news has surprised many. Changing the name from “European Club Association” to “European Football Clubs” officially incorporates the word “football,” more clearly highlighting the organization’s core mission: to represent, promote, and protect the interests of football clubs. The establishment of EFC signals a sharper focus on enhancing clubs’ competitiveness and sustainable development, strengthening support for top European leagues, and fostering collaboration in areas such as commercial operations, youth training systems, and player transfers. It may also introduce more technological elements to improve decision-making efficiency and competitiveness, injecting new vitality into European football. We believe that rebranding under these circumstances marks a new phase of development after a period of turbulence. This move may attract more clubs to join and help reshape relationships and the overall landscape of European football clubs.