[Saba Sports News] In the just-concluded trading session, the luxury car brand Ferrari faced a heavy blow, recording its worst trading day ever. Its stock price listed in Milan plummeted over 15% at one point, marking the worst trading day since Ferrari’s IPO in October 2015. Reportedly, the main reason for the sharp drop was Ferrari’s updated full-year performance guidance falling below market expectations. Concurrently, in F1, the first season with seven-time world champion Lewis Hamilton has been very challenging. Ferrari’s last F1 Constructors’ Championship was in 2008, and its last Drivers’ Championship dates back to Kimi Raikkonen in 2007. F1 is crucial for Ferrari’s brand building. Ferrari’s IPO filing on the New York Stock Exchange mentioned F1 166 times and stated that its marketing and promotion efforts would focus on investments in racing activities, particularly the Scuderia Ferrari’s participation in the F1 World Championship. As one of the oldest and most successful teams in F1 history, Ferrari’s stock price plunge could somewhat affect its brand image, potentially creating a ripple effect on the commercial value of F1. After all, Ferrari’s racing tradition is one of its core competencies and a key factor in attracting investors.