Source:REUTERS/Gary A. Vasquez
[Saba Sports News] The F1 Las Vegas Grand Prix held in the United States has concluded, with Red Bull driver Max Verstappen winning the race. It is also worth mentioning that this race set impressive viewership figures on ESPN platforms for the season. Reports indicate that the average viewership for this Grand Prix reached 1.3 million people. This data fully demonstrates the event’s appeal to younger demographics and hints at its subsequent development potential. The debut of the F1 Las Vegas Grand Prix set a viewership record on ESPN, representing the strategic result of F1’s efforts to cultivate the American market. The event used the Las Vegas Strip landmarks as the circuit, combined with lighting and tech effects, and incorporated entertainment elements like celebrity interactions and diverse performances, blurring the lines between sports and entertainment and successfully attracting a large number of non-core viewers. This race not only proved the huge potential of F1 in the American market but also provided a reference for the commercialization of sports events. It further serves as a warning to the industry to find a stable balance between entertainment, professionalism, and fan experience to achieve long-term development.