Source:REUTERS/VCG
[Saba Sports News] Recently, at the three-year anniversary celebration of Olylife International in Malaysia, Malaysian badminton legend Lee Chong Wei was invited as a guest. England football legend Michael Owen also attended the event. Afterwards, they exchanged commemorative gifts – Owen presented Lee with a signed jersey, while Lee gave Owen a signed badminton racket. This cross‑sector interaction aimed to convey the brand philosophy and highlight their shared recognition of a healthy lifestyle, thereby strengthening their cross-sector friendship and boosting brand promotion. It is worth mentioning that this is not the first collaboration between the two. Previously, they appeared together on the sports-inspiration variety show “Report! Coach”. In the show, Lee Chong Wei guided celebrities in competitions and coaching from a professional badminton perspective, while Michael Owen demonstrated his expertise in football. Though each focused on their respective specialties, both served as core sports guests on the show, engaging in exchanges of sports philosophy and cross-discipline interactions during filming, presenting audiences with a friendly crossover moment between two sports stars.