Source:REUTERS/Mohammed Salem
[Saba Sports News] The 2026 Super Bowl will kick off in February next year. Recently, the new F1 team Cadillac Racing announced a major piece of news: they will reveal their car livery for the new season during the 2026 Super Bowl. This means Cadillac Racing will be the first team to choose the Super Bowl as the platform for unveiling their F1 car livery.As one of the most influential sporting events in the United States, the Super Bowl attracts over 100 million viewers each year. By choosing this platform, Cadillac can leverage the huge audience to ensure high visibility for their first F1 car livery. Advertising slots during the Super Bowl are highly sought after, with a 30-second ad costing around $8 million, underscoring the brand’s commitment to this livery launch.I believe this move is also beneficial for F1 as a whole. In 2026, F1 will see a new landscape with 11 teams participating. As a brand under an American giant, Cadillac’s marketing efforts tied to the Super Bowl can further enhance F1’s influence in the U.S. market, bringing more business opportunities to the brand.