Source:REUTERS/Hamad I Mohammed
[Saba Sports News] According to the latest reports from the media, Portuguese star Cristiano Ronaldo’s sister Elma Aveiro has been reported for allegedly selling counterfeit jerseys signed by Ronaldo, as well as for tax fraud, defamation, and slander. This news has drawn public attention since its announcement.
The whistleblower is reportedly Elma’s former business partner, and the complaint may stem from a financial dispute. This partner has submitted payment receipts, documents, and ‘counterfeit signed jerseys’ as evidence, accusing her of tax fraud, selling fakes, and defamation. However, Elma has fully denied the allegations and initiated a countersuit. Cristiano Ronaldo himself has not responded directly, only suggesting that his family avoid public disputes and trust in the judicial system.
I believe that the core of this incident exposes compliance loopholes in how celebrity relatives utilize their identity to engage in business activities, as well as the shortcomings in the commercial governance of sports stars’ families. While family business actions may not have a direct connection to the individual, they can easily create brand-related risks and diminish public trust in the celebrity endorsement system.