Source:REUTERS/ Bhawika Chhabra
[Saba Sports News] The European Team Championships coincided with Valentine’s Day. To mark the occasion, Badminton Europe gifted a custom gift box of chocolates to every participating player.
These custom chocolates are exquisitely detailed, with badminton-related elements integrated into their packaging and shapes—such as patterns of rackets and shuttlecocks. Sometimes, the players’ names, exclusive numbers, the logo of Badminton Europe, and the name of the specific event are also printed on them, giving a strong sense of exclusivity. Players competing in singles, doubles, or mixed doubles all received this treat.
In our opinion, Badminton Europe really understands athletes. Players face immense pressure and a fast-paced schedule during competitions, and high-intensity matches are extremely energy-consuming. A delicate and delicious chocolate can not only provide a quick energy boost but also gently ease the tension and exhaustion brought by the games. It is not a valuable gift, but it is incredibly thoughtful.
Nowadays, many major competitions only focus on results, prize money, and broadcast effects, making them seem rather cold. However, Badminton Europe has chosen not to follow this trend. Instead, with such a small box of custom chocolates, it has filled the court with warmth and a welcoming atmosphere.