[Saba Sports News] According to Italian media reports, the consolidated financial statements for the 2024/25 season have been released. The overall loss of the Como Group exceeded the €105 million loss reported by the club alone, as it included the startup costs of all affiliated businesses such as the youth academy and official store, with the long-term goal of diversifying revenue. On a group-wide basis, Como’s actual loss in its first season after promotion to Serie A was not €105 million, but €132 million. Following promotion to Serie A, the club established a complete affiliated commercial network consisting of four subsidiaries: Sent Youth Academy, Sent Real Estate, Sent Retail, and Sent Digital Media, plus a Sent tourism division. All are managed by Italy’s Sent Entertainment, operating in parallel with Calcio Como 1907, overseeing youth development, real estate, retail stores, digital content, travel services and other businesses, forming a commercial ecosystem that creates value through diversified income rather than relying on sporting performance or player transfers.
The editor believes that the discrepancy in losses stems from the ownership structure of Indonesia’s Hartono family. Como is much more than just a football club. The project is still in its early stages. The Hartono family has already injected £335 million (approximately €390 million) into UK-based Sent Entertainment Holdings, with shareholders providing an additional €167 million in funding this financial year. The group has no financial debt.