
Source: REUTERS/Fabian Bimmer
[Saba Sports News] The 2024 Munich Beer Festival is approaching, and Bayern Munich will celebrate this occasion with their traditional special edition jersey. This year, in addition to the special edition jersey, Bayern Munich will also launch a Beer Festival product line suitable for both football fans and fashion enthusiasts, whether attending the beer festival or watching a match at the stadium. The core highlight of this Beer Festival product line is the Bayern Munich logo designed specifically for the festival, which appears on all related merchandise. During the promotional photo shoot for this series, Adidas and Bayern Munich collaborated with Munich locals and Bayern fan Mitja Lafere, choosing to shoot at his modern tavern Herrschaftszeiten – das Paulaner im Tal in downtown Munich. The shoot focused on themes of family and friends, with participation from Bayern Munich fans and photographer Paul Huttemann. Currently, all products are available for purchase at Bayern Munich’s online store, Bayern Munich stores, and Adidas shops. The 2024 Beer Festival jersey will be worn by Thomas Muller and his teammates in the match against Bayer Leverkusen on September 28.
