Source: USA TODAY Sports/Jim Dedmon
[Saba Sports News] According to British media reports, Chelsea is expected to start the new season without a main shirt sponsor for the second consecutive year. With just one week left before the first match of the new season, Chelsea has yet to reach an agreement with a main shirt sponsor, and it is anticipated that the Blues will “run naked” again at the beginning of the season. According to Premier League regulations, the front-of-shirt sponsor cannot be changed during a season. Reports suggest that due to missing out on the Champions League, Chelsea’s commercial value has declined, making it difficult for the Blues to find a main sponsor. It’s worth noting that Chelsea already “ran naked” last season. It wasn’t until September that Chelsea reached a one-year, £40 million deal with Infinite Athlete. However, this sponsor’s advertisement has been moved to the sleeve position this year, and cryptocurrency BingX has become Chelsea’s training gear sponsor. How do Chelsea fans feel about the team not having a main sponsor?