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[Saba Sports News] Joel Embiid, the Philadelphia 76ers star, marked his return to the court by announcing his partnership with Skechers. Shams Charania reports that Embiid has signed a multiyear endorsement deal to lead Skechers’ basketball division. The deal comes after Embiid’s two-month hiatus due to injury, coinciding with his official entry into a new phase of his career with a significant shoe endorsement.
Initially hinting at this partnership in October, Embiid has moved from being an unsigned athlete to a key figure in Skechers’ efforts to rejuvenate its basketball line. Joining forces with NBA talents like Julius Randle and Terance Mann, Embiid celebrated his Skechers debut by wearing a pair of the brand’s newly designed sneakers in his comeback game.
The shoes, noted for their sleek white design with a hint of pink and black laces, not only caught the fans’ attention for their style but also seemed to offer substantial support for Embiid’s play style.
While the specifics of the deal’s value remain undisclosed, the switch to Skechers, away from giants like Nike and Adidas, suggests a significant commitment by both Embiid and the brand. This new endorsement opens a pathway for Embiid to pioneer Skechers’ basketball division, potentially influencing the brand’s future in sports during a crucial time for the 76ers as they eye a deep playoff push.