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[Saba Sports News] The Los Angeles Lakers recently declared Logan Paul’s Prime Hydration as their new official sports drink, sparking significant discontent among the fanbase. Co-founded by internet celebrities Logan Paul and KSI in 2022, Prime has rapidly become a prominent beverage brand.
However, Lakers fans on Reddit have expressed strong disapproval of this collaboration, criticizing the franchise’s decision-making under Jeanie Buss’s leadership. They’ve pointed out a series of perceived missteps, including this latest endorsement, as evidence of a trend towards questionable choices and affiliations.
Critics have highlighted various concerns, from ethical issues related to Paul’s past controversies to the brand’s fit with the Lakers’ prestigious image.
Despite the backlash, it’s worth noting that Prime has successfully secured partnerships across major sports platforms, including UFC, WWE, prominent soccer clubs, and even an endorsement from NFL star Patrick Mahomes. This controversy underscores a clash between the Lakers’ traditional fan expectations and the franchise’s moves towards modern, commercially lucrative partnerships, regardless of the polarizing figures involved.
Fans also lamented the missed opportunity to partner with brands like Body Armor or Coco5, which have connections to respected sports figures like the late Kobe Bryant and D’Angelo Russell, respectively.