[Saba Sports News] Recently, the Hong Kong, China Badminton Association and Li-Ning held a signing ceremony at the Hong Kong Sports Institute, under which Li-Ning has become the official sponsor of the Hong Kong, China Badminton Team. Starting from 2026, Li-Ning will supply apparel, equipment and related accessories to the team to fully meet its training and competition demands.
The Hong Kong, China Badminton Team stands as a formidable force in the global badminton arena, having claimed numerous impressive results across various international tournaments. It has nurtured a roster of elite athletes, including top mixed doubles pair Tang Chun Man / TSE Ying Suet, rising men’s singles player Jason GUNAWAN, and accomplished women’s singles competitor LO Sin Yan Happy.
Badminton is a key priority sport for development in Hong Kong, boasting a massive grassroots following and consistently ranking among Hong Kong, China’s most popular sports year after year. Commenting on this partnership, the Hong Kong, China Badminton Association stated that with Li-Ning’s backing, badminton in Hong Kong will leverage professional expertise to embark on a new chapter of growth.
In my view, this sponsorship deal with the Hong Kong, China Badminton Team marks a vital move by Li-Ning to deepen its layout of sports resources, further demonstrating the brand’s long-term investment and unwavering commitment to athletic development.