[Saba Sports News] According to US media, the latest viewership figures show that in the United States, one of the co-hosts of this World Cup, a growing number of fans with no command of Spanish opt to watch match broadcasts with Spanish commentary. Univision, the US Spanish-language television network, recently cited data from Nielsen, stating that roughly half of all World Cup viewers in the US tuned into Spanish-language broadcasts to varying degrees. Figures from NBCUniversal Media Group indicate that as of July 2, each World Cup fixture drew an average of 4.6 million viewers watching Spanish-language coverage via Univision and the Peacock streaming platform. The Associated Press argues that this trend can be attributed to several factors: the passionate tone of Spanish commentary, as well as lower subscription fees for many Spanish-language channels and streaming services. Some fans have shared that their lack of Spanish proficiency does not stop them from following the flow of the game and feeling intense emotional resonance through Spanish commentary.
The editor believes that these viewing figures are staggering, considering Hispanic Americans account for only 20 percent of the U.S. population. This trend demonstrates that a growing number of English-speaking viewers are tuning in to enjoy World Cup coverage with Spanish commentary.