Source: REUTERS/Eric Hartline
[Saba Sports News] According to British media reports, U.S. President Donald Trump’s imposition of tariffs could deter World Cup sponsors. In the coming years, the United States will host several major sporting events, including the 2026 World Cup and the 2028 Los Angeles Olympics. These events will provide overseas companies with a significant opportunity to raise their profile and promote sales in the United States. However, Trump’s aggressive trade policies may cause these companies to reconsider their opportunities. Many sports teams and athletes also need sponsorship from sportswear brands, and since these companies largely rely on materials and manufacturing from Asia, there are concerns that higher import costs will be passed on to consumers. Additionally, Trump’s protectionist policies have raised questions about the capabilities of the three host countries of the 2026 World Cup in terms of security cooperation, immigration management, and travel facilitation. As the prices of imported materials such as steel and aluminum become increasingly expensive, there are also concerns about the construction of infrastructure for the events. The trade war could also affect individuals, teams, and leagues that purchase American-made sports equipment.