
Source: REUTERS/Guglielmo Mangiapane
[Saba Sports News] According to Italian media, Detroit’s tourism organization may become Juventus’ new front-of-shirt sponsor. Juventus currently have no main shirt sponsor this season, but the Bianconeri could finalize a deal before the Club World Cup. Reports suggest that Juventus will participate in this summer’s Club World Cup in the U.S., and Visit Detroit is keen to sponsor the team’s jersey, seeing it as an effective promotional opportunity. Aside from Visit Detroit, Juventus’ former sponsor Jeep may also return, meaning the club could feature two different sponsors on their shirts. Notably, Visit Detroit is a non-profit organization promoting the Detroit metropolitan area as a destination for tourism and business conferences. It is not a government body or charity but an independent economic development organization funded by local hotel contributions and membership fees from businesses and service groups. What do Juventus fans think of this?
